He aha ke kumu hoʻohālike hope loa no nā mea kūʻai aku?ʻAʻole i loli ke kumu hoʻohālike o ka loaʻa kālā a me ka waiwai o nā hale kūʻai mai ka Industrial Revolution.Inā ola nā hale kūʻai kino, pono lākou e wehewehe hou a ʻokoʻa ke kumu hope o nā hale kūʻai kino.

1）Ua loli ke kumu o nā mea kūʻai kino;

Inā ʻaʻole kū hou nā mea kūʻai nui a makemake lākou e kūʻai i ka nui o nā waiwai like, pehea lākou e kūʻai nui ai, lawe aku, mālama a kūʻai aku paha?Inā loaʻa i nā mea kūʻai aku nā koho he nui, pehea e hiki ai i nā kahawai a me nā hōʻailona ke kūʻai aku i nā huahana like?ʻEhia mau mea kūʻai kūʻai maoli e noho nei ma ka ulu ʻana o ka ʻāpana o ka mākeke kūʻai?Hoʻonohonoho ka mea hana i ke ala hāʻawi pololei i ka pūnaewele, no laila he aha nā mea kūʻai aku e hana ai?Hāʻawi ʻia i kēia mau pilikia, pono nā mea kūʻai aku e hana i kahi kumu kūʻai kūʻai hou, kahi i kūpono i kēia mākeke ʻāpana.

2）E lawelawe ka hale kūʻai ma ke ʻano he ala media;

ʻOiai ka hopena ikaika, ʻaʻole kēia i ka hopena o nā hale kūʻai kino, akā hāʻawi i nā hale kūʻai kino i kumu hou.ʻOiai ʻo ke kaila media kā lākou hana maoli, ʻike nā mea kūʻai aku a hiki ke manaʻo maoli i ke kūʻai ʻana i nā hale kūʻai kino.Hiki i nā hale kūʻai kino ke lilo i kaila media koʻikoʻi e hoʻolaha i kā lākou moʻolelo brand a me kā lākou huahana.ʻOi aku ka ikaika a me ka hopena ma mua o nā mea ʻē aʻe, a ʻoi aku ka hauʻoli o nā mea kūʻai aku.E lilo nā hale kūʻai kino i kahi ala ʻaʻole hiki ke hana hou ʻia e nā hale kūʻai pūnaewele.

I ka wā e hiki mai ana, ʻo ka pilina ma waena o nā hale kūʻai kino a me nā mea kūʻai aku ʻaʻole ia he kūʻai kūʻai maʻalahi, akā he ʻano hoʻolaha ʻike a me ka hoʻopuka ʻana, a me ka ʻike huahana a me ka ʻike.

No laila e loaʻa i nā hale kūʻai kino kahi ʻāpana o ka hana o ka media a me kahi ʻāpana o ka hana o ke kūʻai aku.E hoʻohana ke kumu kūʻai kūʻai hou i nā hale kūʻai kino e hōʻoluʻolu i ka ʻike kūʻai a me ka ʻike huahana, wehewehe hou i ka huakaʻi ʻike kūʻai kūpono, hoʻohana i nā loea huahana e wehewehe i nā mea kūʻai aku, a hoʻohana i nā ʻano loea e hiki ai i nā mea kūʻai ke loaʻa ka ʻike maikaʻi a me ka ʻike kūʻai poina.Inā pono e hoʻomanaʻo ʻia kēlā me kēia kūʻai, ʻo kēlā me kēia paʻi he pilina kūpono.ʻO ka pahuhopu o ka makahiki hou o nā mea kūʻai aku, ʻo ia ka hoʻokele kūʻai ʻana ma o nā ala like ʻole, ʻaʻole wale nā ​​hale kūʻai kino wale nō.ʻO ka hale kūʻai o kēia manawa ke kūʻai aku nei ma ke ʻano he mea mua, akā ʻo ka hale kūʻai e hiki mai ana e hoʻonoho iā ia iho ma ke ʻano he lawelawe multi-channel e hoʻokō i nā pono like ʻole o nā mea kūʻai aku.E hoʻokumu i ke kiʻi brand ma o ka lawelawe maikaʻi.ʻAʻole pili i kahi i hana ʻia ai ka ʻaelike hope a ʻo wai ka mea lawelawe i kēia mea kūʻai.

Ma muli o ia mau hana, e ʻoi aku ka pōkole o ka papa e hiki mai ana a me ka hoʻolālā papa huahana, i loaʻa i nā hale kūʻai ka nui o nā wahi no nā hōʻailona a me nā huahana e launa pū me nā mea kūʻai.E hoʻohuiʻia ka pāpili kaiaulu i kaʻike kūʻai, e like me ka hoʻohālikelike kumukūʻai huahana, kaʻana like huahana a me nā hana'ē aʻe.No laila, ʻo ka hana hope o kēlā me kēia hale kūʻai kino e hāʻawi i ke ala i ka hōʻailona a me ka hoʻolaha huahana, hōʻike i nā huahana a lilo i ala hoʻolaha.

3）He kumu hoʻohālike hou loa；

I ka loaʻa ʻana o ka loaʻa kālā, hiki i nā mea kūʻai aku ke hoʻolālā a hoʻokō i kahi kumu hoʻohālike hou e hoʻopiʻi ana i kā lākou mau mea hoʻolaha i kekahi nui o ka lawelawe hale kūʻai e pili ana i ka ʻike huahana, ʻike mea kūʻai aku a pēlā aku.Inā ʻaʻole hiki ke hana, hiki i nā mea kūʻai aku ke kūkulu i nā hale kūʻai kino a ʻae i nā mea kūʻai aku e ʻike i kā lākou huahana, ma laila e hoʻonui ai i nā kūʻai aku a me nā palena.

4）Hiki nā ʻenehana hou i nā hiʻohiʻona hou;

Pono nā hiʻohiʻona hou i nā mea kūʻai aku e ana i ka ʻike hiki iā lākou ke hāʻawi i nā mea kūʻai aku, a me nā hopena maikaʻi a maikaʻi ʻole e hiki ke hopena.Ke noi o ka 'ike loea hou hiki ke kōkua retailers i ka hoʻokō 'ana i ka hou kükohu, wikiwiki ma ka anonymous maka ike, wikiō kālailai, ka ids ka hoʻokoloʻana a me ke kūlana 'enehana, leo track, etc., ka hoomaopopo ana o nā mea kūʻai mai i loko o ka hale kūʻai manao, maopopo okoa nā mea kūʻai mai. nā hiʻohiʻona a me nā ʻano ma nā hale kūʻai, a me nā hopena hou: he aha ka hopena i ke kūʻai aku?I nā huaʻōlelo ʻē aʻe, ʻoi aku ka ʻike o nā mea kūʻai aku i ka mea kūʻai mai, ka mea kūʻai hou aku, ʻo wai ka mea kūʻai mua, kahi e komo ai lākou i ka hale kūʻai, ʻo wai lākou me, a me ka mea a lākou e kūʻai ai?

E hoʻomanaʻo i ka hoʻololi hou ʻana o nā hale kūʻai kino ma ke ʻano he hana hou.No laila, ʻaʻole e hoʻololi ʻia nā hale kūʻai kino e ka e-commerce, akā, ʻoi aku ka nui o ka lumi no ka hoʻomohala ʻana.